A boost in internet leads for a global oilfield capital equipment reseller includes streamlining their website inventory management with Salesforce integration 


Help Henderson generate more internet leads and effectively manage a corresponding boost in sales opportunities


  • Tripled internet search traffic within six months
  • Sales leads grew 10 percent each of the first six months
  • All sales opportunities tracked and managed within Salesforce with custom pipeline reports and dashboards.
  • Products available for sale are easily managed within Salesforce and integrated to website for synchronized updates.


Henderson Rigs & Equipment’s website featured outdated technology, making it difficult to maintain and update in a timely manner. Worse still, their website didn’t draw the internet traffic Henderson needs to grow their leads and hit their sales goals every month. The first thing Lum.net did was to custom design a fresh, modern website that’s optimized for internet searching. Lum.net ensured that Henderson’s new website was also mobile responsive to make it easier for people to engage the company when they’re on the job site or during their work commute. This dynamic new website can now be updated easily in-house.

Anticipating an increase in sales leads as their internet search traffic swelled, Lum.net integrated the Henderson website with Salesforce for seamless tracking of activities. Salesforce allows for the nimble management of all the products that Henderson sells. Their website is synchronized with Salesforce so it’s instantly synchronized updates as they occur. Custom dashboards and pipeline reports keep Henderson personnel updated on sales trends, internet performance and other crucial metrics.

The effects of Lum.net’s efforts resulted in internet search traffic that tripled within the first six months. The sales leads generated by the new Henderson website and its integration with Salesforce grew by 10 percent during each of the first six months after the refresh. The monthly search engine marketing program ensures that the Henderson website always has fresh and compelling content that is designed to drive traffic and engage its visitors. This strategy is customized to meet the sales goals and needs established by Henderson and to increase the company’s competitiveness.